We make ads for advertising agencies.

(Meta, right? Take that, Zuck.)

You believe in advertising.

If you didn’t, you wouldn’t be in the ad business.

You also understand niche fame is the greatest business advantage for B2B. (Winning new business is a cinch when the client’s CEO already knows your name.)

But trying to build that off the back of industry awards alone - that’s the same roll of the dice everyone’s banking on.

You know all this.

 

So, why aren’t agencies putting their money where their mouth is?

Time. And distance.

Handling it in-house costs you double; you’re paying your team’s salaries and losing billable hours.

It’s also hard to maintain a healthy level of perspective.

Agencies notoriously struggle to know what sets them apart; you can’t see the label from inside the pickle jar.

Then there’s the performance anxiety. What if the ads suck?

Well, you’ll probably never find out, since no one can agree on a concept.

 

Outsource the angst & keep your hours billable

We understand (all too well) about timesheets and skinny margins. 30 years of agency experience in roles from the trenches (aka copywriter) to the C-suite (President) give us the confidence to know hard this can be.

So, let’s keep this simple.

You give us 1 hour of your time + access to your brand guidelines.

We’ll come back with a campaignable concept your team can execute.

Or, hey - let us handle that, too.
(After three decades in the business, we know people who possess a very particular set of skills.)

 

How much?

Concept-only package = $2,000 USD
That’s less than the cost of one typical awards show entry bill (and a heckuva lot more productive).

Execution will be quoted separately.

 

Think you could handle the pressures of fame?

 

Wait - ad agencies used to advertise themselves?

Our own David Moore is ‘LinkedIn famous’ for his collection of ads for advertising agencies. The kind that make people lean back in their chair say, “Why aren’t we doing this?”

It’s what got us into this mess.

Some clients hire an ad agency to do their bidding, and others hire an agency to be a backstop against their own idiocy and biases. This ad puts a foot squarely in the second camp. “Service instead of servility.”

Some clients hire an ad agency to do their bidding, and others hire an agency to be a backstop against their own idiocy and biases. This ad puts a foot squarely in the second camp. “Service instead of servility.”

In an industry awash in 20-somethings, Ancient & Modern focuses on their key point of difference – their age. As Silicon Valley might say, turn a bug into a feature. “Big ideas – they’re the only ones we can actually see.”

In an industry awash in 20-somethings, Ancient & Modern focuses on their key point of difference – their age. As Silicon Valley might say, turn a bug into a feature. “Big ideas – they’re the only ones we can actually see.”

Technically not an agency self-promo ad, this was actually an ad for the ad industry – that did an amazing job of making DDB seem like the only agency you’d ever want to hire. “Another word for truth is information.”

Technically not an agency self-promo ad, this was actually an ad for the ad industry – that did an amazing job of making DDB seem like the only agency you’d ever want to hire. “Another word for truth is information.”

One of the greatest agency startups of the past 40 years, Fallon launched with a claim of creativity as a business advantage. Outsmart the competition rather than outspend them? Hell, yes. (And kudos to following John Caples’ suggestion of using the

One of the greatest agency startups of the past 40 years, Fallon launched with a claim of creativity as a business advantage. Outsmart the competition rather than outspend them? Hell, yes. (And kudos to following John Caples’ suggestion of using the word “new” in a headline to increase readership.)

One of the classics of the genre, David Ogilvy demonstrates both that he knows what it takes to run a very successful ad agency (and what client doesn’t want to partner with a winner who has such a focus on every detail?) and that he REALLY likes lon

One of the classics of the genre, David Ogilvy demonstrates both that he knows what it takes to run a very successful ad agency (and what client doesn’t want to partner with a winner who has such a focus on every detail?) and that he REALLY likes long copy.

Lots of agencies include testimonials on their websites. It feels good, it’s “social proof.” But who would put anything other than a glowing review on their own site? Post-Keyes-Gardner dared prospects (and their competitors) to call their clients an

Lots of agencies include testimonials on their websites. It feels good, it’s “social proof.” But who would put anything other than a glowing review on their own site? Post-Keyes-Gardner dared prospects (and their competitors) to call their clients and ask what it’s like to work with them.

Want to convince clients you can find the excitement in a penny-a-pound utilitarian product? You can’t do much better than this 1963 gem from Young & Rubicam.

Want to convince clients you can find the excitement in a penny-a-pound utilitarian product? You can’t do much better than this 1963 gem from Young & Rubicam.

It’s hard to believe this ad was written in 1964. It could run today without a change and be even more relevant. And it makes the reader want to know more about Y&R’s copywriter, Greta Nissen.

It’s hard to believe this ad was written in 1964. It could run today without a change and be even more relevant. And it makes the reader want to know more about Y&R’s copywriter, Greta Nissen.

Sell your agency culture – because the reality is (harsh news to all you logical thinkers out there) chemistry matters more than you want to admit. Do the clients like you? Do they think you’re nifty? Is going to the agency the highlight of their wee

Sell your agency culture – because the reality is (harsh news to all you logical thinkers out there) chemistry matters more than you want to admit. Do the clients like you? Do they think you’re nifty? Is going to the agency the highlight of their week? Amelié sounds like a fun place to hang out with cool people.